The Lost Art of Building Rapport - And Why We Desperately Need It Back.
- Heidi McShea

- Jun 5
- 2 min read
Updated: Jun 6
We are more connected than ever before - yet somehow, more disconnected on a human level. In an age of instant messages, emails, emojis, and AI-generated responses, the art of building genuine rapport is quietly slipping away. And that should concern us all.

Rapport is the glue that holds relationships together. It’s what allows us to communicate with ease, gain trust, navigate conflict, and create real, lasting connections - whether in business, leadership, parenting, or just day-to-day life. But sadly, it’s a skill that fewer and fewer people seem to have truly mastered.
We’re being conditioned to communicate quickly, not meaningfully. To respond, not listen. To impress, not connect.
But rapport can’t be faked. It’s a dance - a subtle, often unspoken alignment of energy, tone, and intention. It’s the feeling you get when someone “gets” you. It’s the ease of a conversation that flows, the calm in being truly heard, and the bridge that brings very different people together.

Why Does Rapport Matter?
Because in its absence, everything gets harder:
Sales fall flat.
Teams misfire.
Leaders lose impact.
Families fall into disconnection.
Conflict becomes the norm rather than the exception.
With rapport, we gain influence. Without it, we struggle to be heard.
Whether you’re a business leader trying to inspire your team, a parent trying to guide your child, or a professional trying to win over a client - rapport is your greatest tool. It’s not about being liked; it’s about being trusted.
The Problem?
We're not teaching it. We're not practicing it. We're not valuing it the way we used to.
In a world where fast transactions and filtered personas dominate, deep, human-level communication can feel like a forgotten language.
But here’s the good news: rapport can be learned. It can be practiced. And when you do - when you really see people, when you mirror not just their words but their energy, when you listen not to reply but to understand - you stand out. You build bridges where others burn them. You influence where others push. You connect where others clash.
In Closing
Rapport isn’t a “nice to have” - it’s a must-have in leadership, relationships, and life.
So let’s slow down a little. Let’s bring back the art of real connection. Let’s remember that behind every screen, every title, every interaction, there’s a person who wants to be understood.
Build rapport. Build trust. Build better everything




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